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Posts Tagged ‘iPhone’

English: IssueBurner interface on iPhone

English: IssueBurner interface on iPhone (Photo credit: Wikipedia)

Is your website mobile ready? It is no longer good enough to have a site that will look good in a web browser running on a mobile phone. Users do not want to have to resize and move your site around their phone. A full 57% of users will not recommend a business with a bad mobile website. You can’t afford to lose that many customers.

What does mobile ready mean? It is a rework of the experience to look made for the mobile phone: large buttons, organized for the platform size, quick. The user wants to see about your business and make a purchase during the same session. Annoy them and they are not likely to return. You have to get mobile ready.

What about the QR code? Yes, that needs to not only be in your advertising, it needs to take users to a mobile ready website. Having it go to a website designed for a computer and a full size screen will annoy your users. Don’t annoy them. Get mobile ready.

Don’t know how to get mobile ready? We need to talk. Visit and get signed up. You are losing customers until you get mobile ready.

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IMG_1005

IMG_1005 (Photo credit: Wikipedia)

I first met Michael Force at a Master Marketing Event in Phoenix in 2011. I simply walked beside him and interrupted someone else talking to him by asking if they took copious notes. It may have been a bit annoying, though it did play on one of Michael’s key phrases. It was his radio spot about being a former Marine and not really knowing marketing, yet he got into a marketing business known then as Carbon Copy Pro (it became Pro U). Though he is tall, is shorter than I, so it is all relative.

I met Andrew Cass during that same event, though in a more formal setting of the after party designed to put new marketers with the pros. I did have someone take a picture of the two of us. For those of you with a Facebook account, the picture of the two of us is here. For pictures of the whole MME 7 event, back up a bit to here.

In the Pro U world, Michael Force and Andrew Cass were 2/3 of the three Amigos, the latter third being Gregg Davison. In those days, the three seemed inseparable, conducting team trainings together, webinars and a mastermind event in Miami. The Top Gun training that weekend so blew my mind that the result was captured in this video on the Sunday evening. All seemed to be going well.

Andrew was the first to branch out on a way for online entrepreneurs to get funding required to really get going on their business. Gregg was striking to grow his team to become self-sufficient as quickly as possible and Michael was taking a great role in mentoring Pro U members. Then suddenly, it all changed. Silence was heard from all three.

Gregg Davison as the first to drop out of communication with personal problems. Our thoughts and prayers went with him.

Andrew Cass went completely silent.

Michael Force resigned his position as mentor for Pro U to concentrate on Business to Business.

Others filled in the gap.

Now Michael and Andrew have returned. Their new business is less an opportunity and more of a marketing vehicle for other businesses. It is concentrating on mobile marketing. It is about using iPhones and Androids to reach customers. A personalize iPhone app is available. Websites converted to be mobile device ready. Now is to the time to get in. Act now.

Pause.

Bryon Lape has seen much and been around many opportunities that failed. The IMall, Streamline, ebay selling, etc. He has seen much and failed at more. Pro U is about community and sharing. What does this have? Can it be used to sell Pro U or The Empower Network?

The answer is yes. When launched, the new vehicle expands into the realm of the mobile device. Users are no longer content to pinch and expand websites really meant for computers into their phones. When they scan your QR code, they want to go to a site made for their device and buy now. They are serious. They want the right information coupled with the right experience. They don’t want to futz. Make then do so and they are gone.

This is gonna be big.

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After a “your stupid,” “no, your stupid” styled start, the first stage of travel to our yearly destination is over. Nearly five hours from Norwood to Beckley, it is time to unwind. Tried to Geocache before eating, but the iPhone is on the Edge Network, so it timed out. What should I expect in the wilds of West Virginia?

I imagine that at one time, this area was more woods than people, but now roads and malls pollute the landscape. Cars everywhere. Where are all these people going? A nice pause would be good.

After the 20 minute discussion of where to go for supper, it was a walk to the Japanese Steak house. Not the normal travel meal, but such a place is more the experience than it is the meal. Food was very good and the chef even better. Now that too much food has entered all of us, the kids decide it is time to go swimming. The pool closes at 10pm, so it is a bit of a hurry. Uhm, it is 68F outside and so is the pool. They were back in 12 minutes, but that is all the time they had.

Tomorrow is North Carolina bound.

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