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Pretty good. I like Indian food so it's odd th...

Pretty good. I like Indian food so it’s odd that I eat it so rarely. There’s even a restaurant within walking distance. Hmm… (Photo credit: Wikipedia)

I met up with a marketing friend of mine the other day. She was discouraged by the lack of results from their marketing. She is writing articles everyday about marketing and how to do things better. All are in an effort to attract readers who would become customers for their business opportunity.

“I hate the results I am getting,” she said. “I am thinking of some drastic measures and keywords to attract customers.”

“Oh,” I responded. “What kind of keywords? After all, you have an online business opportunity. I’m intrigued as to what keywords you want to use.”

She looked at her shoes, a bit embarrassed and shy. It took her a few times to start.

“I thinking of keywords that get lots of searches. Something like ‘the best anal sex’ or ‘the webs best kinky’ or something like that. I’ve used the Google search tools and sex sells. Even on the Internet!”

I was taken aback a bit. My friend was not the type to talk about sex in public, especially anal. I felt my cheeks go flush a bit. Now I looked at my shoes.

“Well,” I said a bit sheepishly. “Why do you think keywords about anal sex will work?”

“Because of the traffic they generate! I mean, it will bring in scores of hits.”

“Yes, and what will people find will they arrive at your site? Will they find discussions about anal sex or toys or how to videos? I thought you had a marketing education business opportunity?”

“I do. That’s what is at my site. But the traffic! I mean, all the hits!”

“And what do you think people will do when they find out your site has nothing to do with sex? How quickly will they leave?”

“Probably almost immediately.”

“How will that drive sales?”

We walked in silence for a few more blocks. My friends excitement waned a bit. She knew her idea was not a good one. Yes, she needs more traffic, but she needs the right traffic.

“The business you have is good,” I said as I broke the silence. “But you are experiencing the problem with copying the pros. They made their sales and have the deep pockets to get their articles on hundreds of sites. That is why they rank higher than you will. On your site, is every article about marketing?”

“Just about. Every once in awhile I find something else to write about, but it is rare.”

I knew my friend had more interests than making money. She loves to cook and is very good at it. I made an attempt to steer the conversation that direction.

“Tell me about your hobbies.”

“You know I love to cook, especially Indian recipes.”

“Do you ever share this love? Perhaps give tips on making butter chicken or share your favorite recipes, complete with tweaks?”

“No, why would I?”

“Because that is your niche. That is what you know. That is how you can be different. Imagine attracting readers with recipe and restaurant reviews. Image readers responding to cooking tips. Imagine those readers going to places you recommend and telling the waiter that they came because of you. That will make your site unique in the huge world of the Internet. Then you would have a chance to get those business owners to ask you about marketing. Now you have the customer traffic you really need. Not some gimmick like trying to work the phrase ‘have hot anal sex’ into an article. Real traffic, real results.”

My friend stopped and looked at me. A smile had come to her face. I could see the epiphany in her eyes. The only thing missing was the light bulb over her head.

“Of course. My story. My life. Who I am. You are so right. Sure, Gregg Davision’s story is about being an incredible salesman as that is who he is. Andrew Cass, Michael Force…all those guys. Sales is what they did before and what they do now. I’m not a saleswoman. I’m a cook! And a damn good one too!”

She slapped my arm and walked on, talking to herself about all the ideas for articles she suddenly had. My friend is well on her way to a new life.

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The Golden Hour

The Golden Hour (Photo credit: The Uprooted Photographer)

Clarity. It is required to get what you want. Your thoughts have to be clear of fear and overbearing. Clarity is the absence of fog and haze. Clarity shines brightly. Clarity comes in steps. One step is to start with the end.

Create a goal

One step of the road to clarity is having a well defined goal. Not a wishy-washy, pie in the sky, maybe someday I’ll have that goal. Not a goal where you are waiting for your ship to arrive. A goal that you can describe and touch. One that you know by heart. One were you can describe the smell and the sound. One you can touch. One that burns in your mind. Yes, one clearly define. A wishing goal will never be reached. A someday goal will never be had.

Get that goal down. Define every part of it. How will you feel when you reach it? How does a person at that goal talk and act? What will your life be like when you have reached that goal? Seeing your goal is not enough. See yourself at that goal.

Building a path

If you don’t have a path, any road will get you there. Build that path by working

backward to you. Create your path to that goal. Define major milestones along the way. Discover the changes and tasks that will lead to those milestones. The result will be your path.

Let’s say you want to be the a great Internet Entrepreneur. That is the end goal. Discover all the aspects of that goal. One will be a great website that pulls traffic. Forget all the chatter and noise on how to get such a website. Work backward on step. A business needs leads, lots of them. Another step back is traffic. How to drive traffic? What do you like to do? Write? Do videos? Place ads? Write that down. That’s your next step. All these steps are your milestones. Create the tasks for each milestone.

Generating a routine

Did you choose writing articles? Would you rather do video? Choose one and do it. Find a site on which to write articles. Perhaps use WordPress or HubPages. Start writing. Don’t worry about topics, just write. Write what you feel. Write what you believe. Write about your passion. Write. Set a goal to write once a week. Hit that and set the goal to twice. Hit that, set the goal to three times per week. Write longer articles. Write with more passion. After content has been created, now use Google to find key words related to your topics. Write and write and write. Content creates volume. Content creates awareness. Content creates mass. Content creates expertise. Content creates clarity.

Do not move to another marketing avenue until you have mastered one. Do not try all of the avenues at once. Choose one and be the rest there ever was at it. Research what the experts are doing and model yourself after them. No need to copy them. No need to imitate. Use your voice. Tell your story. Move alone your path.

Goal reached, next

Success will come when your goals are well defined. Success will come when you create your plan to each those goals. Clarity comes from creating the plan. Creating comes from defining your goals in every aspect. See where you want to be. Be where you want to be. Only one thing, only one person, only one circumstance will ever hold you back. That one thing is You. Don’t let Yourself do that. Go!

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