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Photo of a dog behind a chain-link fence at th...

Photo of a dog behind a chain-link fence at the Paws and More No Kill Animal Shelter in Washington, Iowa. I took this picture. This looks just like my dog Yuma. He was from a shelter in Evanston Il. (Photo credit: Wikipedia)

Toby’s 30 hour journey has a good ending. After losing sleep and not being able to justify to ourselves that we had made the right decision for Toby and were not just completely selfish, we called the Cincinnati SPCA on Sunday afternoon and asked if we could get our dog back. We talked to them why we came to the shelter in the first place. We expressed our concern that he would not get adopted and be put down. As much as we want him to have a good home, we are not willing to take the chance with his life that he will not.

My mother told my wife after we had dropped Toby off on Saturday that he was one of God’s creatures and Toby was in His hands now. Though this offered some solace to her, it did not to me. What is God wanted for Toby to have a good home and we were it. Were we giving up too soon on training this dog to be better? After all, when we picked up Wolfie from the Knoxville Animal Shelter nearly 20 years ago, we gave a larger donation to get free basic obedience training classes. She became a wonderful dog, even in the small apartment we had at the time. She still chewed and did things, but we loved her.

It was a race against the clock to get to the shelter before 5 pm. It took them some time to find him, worrying us that he had snapped at someone and they hadn’t updated the computer. The animal handler came back empty handed once and my heart sank. She left again to search a different area. In a few minutes she returned and asked if this was the dog. It was.

Toby sniffed around the waiting area and then saw us. He was overjoyed at our return. He smelled like the shelter. A bath was in his future when we got home. He is back with his toys. He has already peed again in the house. Snuggles has stopped her wondering all over the house looking for him and is now sleeping. Her tail again wages.

The next few days will be very telling. We know we must work harder to train Toby to be the dog he can be. It will take work and discipline. The kids will need to understand what having a puppy means. The dogs they knew growing up were well passed that stage. They’ve never experienced not being able to ignore a dog for too long. The journey will be bumpy, but it will be fun. And should the need ever arise where we must give away a dog? We will make every effort to never take a dog to a shelter.

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A few months before my wife and I were to marry, a stray dog showed up around my parent’s house. They were living and working at Johnson Bible College then and I was commuting to the University of Tennessee. I walked my future wife to her dorm (she was a Johnson student) and the dog followed me around.

Surely this stray dog belong to someone in the community. After all, Johnson had a fence around most of the land, cattle were still kept in those days. I made a sign and placed it at the local Kimberlin Heights Post Office. I had people I know ask in the local schools. No one claimed her. Against perhaps better judgement, I kept the dog.

Sandy was an outside dog and a free spirit. We kept her chained up and I tried to walk her every day. The yellow lab that lived the next hill over would come by nearly daily to play. Things were good.

As my wife and I looked for a place to live, one theme kept repeating: no dogs. Some places did allow dogs, with a small weight limit. Also, Sandy was not an inside dog. She could not live in an apartment, even if she was under the weight limit. Finally one day we had to do what we didn’t want. We had to take her to the pound. We made a good donation to help pay for her keep. I can still see her face when we left. I never knew what became of her.

On that day I swore I’d never take another dog to the pound that I had kept for so long. It would be one thing to take a dog that was wondering the streets or try to find an owner. But not one we had kept for months.

Today, I broke that promise. I broke that promise to a little dog named Toby. A stray the kids said they want to keep. A stray that they grew to not like. A stray that never seemed to get fully house broken. One that would be nice and then snap at someone. A dog that would be chewing his toy, then go and grab a figurine of my daughter’s or a model of my son’s or, as was the last stray, a hardback book of my wife’s.

He last day with us was full of the things he would keep doing. I found him under the bed happily chewing a book, though he had a new toy. He peed in the house before we left, though he had been let out not two hours before. Fragments of his rope chew toy were all over the living room. Pieces of my son’s superball were under chairs. The carpet padding he pulled out where everywhere. He got into my son’s comforter again and pulled out more stuffing. It was a typical day.

He took him to the Hamilton County SPCA. He peed in the parking lot, but didn’t bark or pull when other dogs barked at him. He behaved so well in the office and just looked at us when he went into the cage. All those thoughts of Sandy flooded back to me and the forgotten promise rang through my head like a bell. I couldn’t believe I had to do this again. Was I just throwing his life away on convenience or was the right thing? I didn’t know. I still don’t know.

As before, we made a good donation. We tried to tell them he was good and needed a home. We cried, more than once. I still cry. Oh Toby, be a good doggie and find that 9 year old who needs you to play fetch. Please forgive us for taking you to the most terrible place. Please live out a happy life for a long time. Please Toby, please.

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IMG_1005

IMG_1005 (Photo credit: Wikipedia)

I first met Michael Force at a Master Marketing Event in Phoenix in 2011. I simply walked beside him and interrupted someone else talking to him by asking if they took copious notes. It may have been a bit annoying, though it did play on one of Michael’s key phrases. It was his radio spot about being a former Marine and not really knowing marketing, yet he got into a marketing business known then as Carbon Copy Pro (it became Pro U). Though he is tall, is shorter than I, so it is all relative.

I met Andrew Cass during that same event, though in a more formal setting of the after party designed to put new marketers with the pros. I did have someone take a picture of the two of us. For those of you with a Facebook account, the picture of the two of us is here. For pictures of the whole MME 7 event, back up a bit to here.

In the Pro U world, Michael Force and Andrew Cass were 2/3 of the three Amigos, the latter third being Gregg Davison. In those days, the three seemed inseparable, conducting team trainings together, webinars and a mastermind event in Miami. The Top Gun training that weekend so blew my mind that the result was captured in this video on the Sunday evening. All seemed to be going well.

Andrew was the first to branch out on a way for online entrepreneurs to get funding required to really get going on their business. Gregg was striking to grow his team to become self-sufficient as quickly as possible and Michael was taking a great role in mentoring Pro U members. Then suddenly, it all changed. Silence was heard from all three.

Gregg Davison as the first to drop out of communication with personal problems. Our thoughts and prayers went with him.

Andrew Cass went completely silent.

Michael Force resigned his position as mentor for Pro U to concentrate on Business to Business.

Others filled in the gap.

Now Michael and Andrew have returned. Their new business is less an opportunity and more of a marketing vehicle for other businesses. It is concentrating on mobile marketing. It is about using iPhones and Androids to reach customers. A personalize iPhone app is available. Websites converted to be mobile device ready. Now is to the time to get in. Act now.

Pause.

Bryon Lape has seen much and been around many opportunities that failed. The IMall, Streamline, ebay selling, etc. He has seen much and failed at more. Pro U is about community and sharing. What does this have? Can it be used to sell Pro U or The Empower Network?

The answer is yes. When launched, the new vehicle expands into the realm of the mobile device. Users are no longer content to pinch and expand websites really meant for computers into their phones. When they scan your QR code, they want to go to a site made for their device and buy now. They are serious. They want the right information coupled with the right experience. They don’t want to futz. Make then do so and they are gone.

This is gonna be big.

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Keep punching... everyday^ Your labor-manageme...

Keep punching… everyday^ Your labor-management production committee. – NARA – 535088 (Photo credit: Wikipedia)

You have decided to earn some extra cash. You look at various opportunities and decide on an on-line business. You sign up and are excited. Several months, perhaps years go by and you hardly have any sells. Why?

How hard are you working your business? Are you really working like you should or are you still in a mentality of punch the clock: doing the bare minimum as to not get fired? That is one of the biggest mistakes the new entrepreneur commit. They fail to realize the employee mentality they have and fail to overcome it. After some time, they get frustrated, declare their program doesn’t work and they return to their jobs, always regretting they didn’t do more.

Most jobs do not pay a worker extra for putting more effort. The worst are starter and union jobs. Each are defined to have a hard set boundary of the least and most someone will make. Put in more effort, get no extra cash or recognition. This complacency of remuneration empowers and nourishes complacency of effort. Employees learn the minimum effort required to get the same pay and not get fired. Group think then leads more to this level. Eventually all of the employees will be at the same, minimal level. Sad, really.

For the entrepreneur, such a level of effort is disastrous. Getting a business started requires great amounts of energy over a short time. Take too much time and you will be out of business. Treat your new business as though it was the only source of income. After all, isn’t that the goal? Start with the end in mind, not excluded to thoughts or dreams, as if it was reality. Fail to do so and it will never be a reality. That’s fact. Move.

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George Washington

George Washington (Photo credit: Joye~)

I’ve not had a good rant upon these electronic pages in quite awhile, so it is well passed time I did so. Getting out the whining rod and looking for some butts!

The political season is in full title in America these days. The Democrats are using the same, old dated and false rhetoric. The Republicans are making the same, old dated and empty appeals and promises. We know that they don’t mean it. We all know all they want is to consolidate their political power. George Washington warned the country about political parties and he was far more correct than he may have wished.

The problem, however, is not with the parties. The problem is with the people, with the voters. America was founded on the greatness of the individual, not the society, not a collective. It was the individual who mattered most. Liberty is the highest goal and it demands the highest price.

The very bothersome issue to me is the continued whining by the very people who voted for these clowns. They complain the loudest and the most often. They organize under the Tea Party and Occupy Wall Street. They created the mess. They are to blame.

Partisan stupidity is why I don’t vote for either party anymore. Oh, I vote. I seek out Libertarian and Constitutional Party candidates. I seek those with real solutions and not the worry of maintaining power. This November, it is time to dump the elephants and the jackasses. It is time to move on to real Liberty. Vote another way.

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You spend hours creating the perfect article. It is awesome: 4,000 words and all. It tells every point you could think of for your brand new product. It is all there. Every question anyone could ever ask. Even James May would be impressed. At the bottom you place a link for your signup page. This is going to sell like hotcakes. Nothing happens. Why?

You have violated one of the three too’s of Internet marketing. The three whats? The too’s. As in too long, too selling and too serious. I am amazed how often these are ignored and violated in the marketing I see on the Internet. Here is there importance.

If you want to keep the attention of your targeted audience, do not ramble on and on about the virtues of your product. Get to the point and keep them engaged. This is true whether your content is an article, a blog post or a video. No, it doesn’t have to be 30 seconds, though taking a clue from good marketing you see on television is a good start. Remember the frogs of Budweiser? Each commercial should them on a journey. No one commercial told it all. Did you tune in each time? Exactly.

Secondly is doing too much selling. If your content comes across as all sales and no substance, you will come off as a used car salesman. Don’t go there. Today’s audience is far too savvy to fall for beguiling speech. You might land a sale from time to time, but will most likely have a refund coming your way. The buyer will fill unfulfilled. You will not meet their pain nor solve it. You have wasted their time and your opportunity at a long term relationship.

At the end of this list is being too serious. Yes, we know you have a business. Yes, we know you are wanting to make a sale. Yes, we know you believe you can relieve the pain of someone. Yes, we know you want to be taken seriously. We get it. Now loosen up and have some fun with your marketing. Don’t be afraid to use a contraction in your article. Don’t be afraid to use slang or improper grammar in blog posting. Heck, you might try introducing a mispelling to see if anyone is paying attention. Do keep it appropriate. If your audience is the small business type, use their terms, not so slang from the streets of New York. Know who your audience is and how they communicate. Take your fun to them.

Be sure to keep the three too’s in the back of your mind when creating your Internet content. Make it real for your audience. Remember, the actual goal is to create a long term relationship that will last well past the first sale. You want to attract people to you, not send them looking for someone else. Be brief, use the soft sale and have fun.


We are out to create 100 new millionaires. Bryon Lape invites you to be one of them.

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Throughout the weeks, great ideas for postings and articles come about my mind. Many times complete articles run about, nearly always at times where I am unable to put thought to paper, electronic or the old style analog. What does one do when stuck in traffic or walking the dog? Let ideas flow and dispense them into the universe and let the universe return the ideas to you. What else would one do? New ideas will replace old ones. New directions will emerge from the withered husks of the old.

Upon this week, I’ve decided to do with something new. As I look at the marketing of others in articles, videos, blog and even Facebook, I have noticed three common mistakes. This week I will present my take on this mistakes via video, blog and article. Not before have I been focused on one topic in all my ways of communicating with the world.

It is now time for the words to flow via all forms.

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